We're talking about at least one company with a multi-billion-dollar valuation. It is also debatable about just how meaty fake meat is, but it has become a commercial success. It's hard for many people to imagine eating fake meat. "Today, another generation of Californians is calling for a consumer-led food system change, saving the planet by dismantling industrial animal agriculture and choosing alternative proteins over conventional meat." Now, the article concludes that this is still a hard pivot. As for the planet, it doesn't appear to be healing itself," but the article continues. The article by Corie Brown begins, "Two generations ago, California gave birth to a consumer-led food movement with a big promise, eating organic fruits and vegetables and pasture-raised meat would save us and our planet." The article continues, "But that bounty proved limited was unaffordable to many and didn't pencil out for small farmers. What would genuine fake meat be? It would be meat made out of plant products, and California would be the capital of fake meat. Tofurky was the most famous of these, the Thanksgiving turkey made out of tofu, and of course, you also had fake pork, but it basically still wasn't fake meat because it was made out of turkey or chicken, made out of poultry, but disguised to taste suspiciously like bacon, but the article that appeared in the Los Angeles Times is about genuine fake meat. Now, if you were to go back in human history and try to use that expression, fake meat with people, they probably wouldn't know what you're talking about, or they would assume it is something like the tofu-based meat substitutes that emerged about a generation ago. The common theme is going to be the distinctions between plants and animals and human beings, and we're going to start in the State of California, and why not? Recent article appeared in the Los Angeles Times with the fascinating headline, "Why California is the Capital of Fake Meat."
Today, we're going to talk about a range of issues.
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